Thursday, January 13, 2011
What's up with the Super Bowl Ads this year?
Every year, I do media interviews on the subject of “Super Bowl Advertising.” This year is no different, except that I have more to talk about than whether the Clydesdales will be back.
For one thing, there is a lot of buzz about whether it’s the Year of the Women or the Year of the Automakers. With the appearance of Kim Kardashian for Skechers and Faith Hill for Teleflora (along with the regulars, Danica Patrick and Jillian Michaels, the Go Daddy Girls…and a new one to boot!), people will see more female celebs in Big Game commercials than ever before. More importantly, the new arrivals have been tested to be “crossover girls”, which means that they appeal to women viewers as well as men. I think it will be a big success and set a new trend for future spots.
As for the car makers, GM is back after two years with renewed vigor and sort of admitting that they were wrong to drop out in the first place. But, with the increased amount of advertising from American auto manufacturers, foreign car advertising will also be at an all time high split between cars made by Asian and German automakers.
As for the rest of the pack, look for the regulars to be back, the first-time appearance of Groupon (in the pre-Game show because they were too late to get into the Game) and the Doritos home-made spots. Lest we not forget, that famous beer advertiser will back as usual, taking advantage of their multi-year category exclusivity contract. As for now, let’s hope the Game lives up to the advertising!
Labels: blog, entertainment, intergrated communications, marketing, media, public relations, social media, sports, Super Bowl advertising, television
Tuesday, November 30, 2010
Why hire a Corporate Social Strategist?
The world of social media has grown to the point where business is now dramatically getting into these sites for purposes of building “social commerce”. Along with the growth is the rise of a new “C” level executive position called the Corporate Social Strategist. The position is starting to become popular as a result of the fact that so many businesses and corporations have been too slow in getting on board with social media.
The rise of social commerce gives advertisers new opportunities to anticipate, humanize and personalize the customer experience. It takes a selective combination of the right social media outlets, key online linkage and blogging to develop the relationship in an effective and efficient manner.
The future of social commerce is clear. More and more commerce is being promoted online than ever and there appears to be no slowdown in sight. The main reason is that it is so economical and efficient versus traditional media, especially disciplines like direct response or DM/DR!
I think, however, hiring a Corporate Social Strategist may be a good idea but is perhaps a bit premature and expensive as well. We have been providing this kind of social commerce planning and a social media “help desk” on a monthly fee basis that is very affordable for most businesses. Obviously, my answer to the question at the top of this post is “Don’t hire now. Outsource your social commerce planning and monitoring to keep your costs low while figuring out the right ways to use social media to grow your business.”
The rise of social commerce gives advertisers new opportunities to anticipate, humanize and personalize the customer experience. It takes a selective combination of the right social media outlets, key online linkage and blogging to develop the relationship in an effective and efficient manner.
The future of social commerce is clear. More and more commerce is being promoted online than ever and there appears to be no slowdown in sight. The main reason is that it is so economical and efficient versus traditional media, especially disciplines like direct response or DM/DR!
I think, however, hiring a Corporate Social Strategist may be a good idea but is perhaps a bit premature and expensive as well. We have been providing this kind of social commerce planning and a social media “help desk” on a monthly fee basis that is very affordable for most businesses. Obviously, my answer to the question at the top of this post is “Don’t hire now. Outsource your social commerce planning and monitoring to keep your costs low while figuring out the right ways to use social media to grow your business.”
Labels: advertising, food packaging, public realtions, social media
