Thursday, March 24, 2011


Online Monitoring

I just was talking with a friend of mine in public relations. He told me about a new "product" his company was offering to clients who use Social Media. It is an online crisis simulation tool that provides his clients with an instant methodology to counter any negative posts on blogs or well-known SM sites. The biggest fear we hear about from out clients is that they will be slammed online and everyone will see it. Well, now there's a way to handle this almost instantly. We set up a daily monitor and are now going to include a crisis simulation model as well. I'll let you know how we make out.

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