Thursday, August 13, 2009


New Survey Released on Communications Spending

Veronis Suhler Stevenson, a company that has garnered a solid reputation for its Communications Industry Forecast (covering the years 2003-2013), is now predicting that total communications spending will decline 1% in 2009 to $882.6 billion. That's the bad news. The good news is that they are also predicting a 3.6% per year growth rate over the next five years to over $1 trillion. That will making communications the third fastest-growing sector of the U.S. economy over that period.

In summary, says the report:

•Institutional end-user and alternative media grows, as traditional media advertising declines
•Institutional end-user spending is expected to remain largest, fastest growing sector, 3.6% future annual spending gain driven by business information services and for-profit higher education
•Communications will be the 3rd fastest-growing economic sector going forward, rising from the 4th position
•Communications industry forecast to grow faster than GDP in ‘09 and over next 5 years
Social Media is still booming as people get to learn how to use it effectively. In addition, blog "pick-ups" are expected to double by year end. Stay tuned.

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