Wednesday, April 15, 2009


Why should you hire an expert blogger?

First of all, if you aren’t keeping up with the ever increasing power of company blogs and how effective they have become in building Web site traffic and credibility with the media, you won’t even be interesting in hiring an expert.
The fact is that, sooner or later, your company will have a corporate blog. When that happens, you have to be sure you develop the best blog possible. It isn’t, however, all that simple. In fact, it’s tricky to define a good blog. The closest I can come to a definition is that a good blog should impart valuable and timely information in a user-friendly way. The starting place, then, is to make sure you have a professional writer at the helm.
Some folks are great marketers but not great writers, some are great writers but not great photographers, others are lacking charisma, others can’t design a Web site, or program, or SEO their way out of a paper bag. Not that there’s anything wrong in that, it’s just that in my eyes, in order to truly call somebody a “blogging expert”, you need to have all of these.
At SGW, our blogwriters are mostly print journalists, publishing articles regularly in national publications, in addition to writing blogs. One of our bloggers also has as legal background, ensuring communications that won’t get you into trouble. The main thing that all our bloggers have in common is that we come from an integrated marketing communications background. We know how to use relevant media and target messages effectively using the right language to get people involved.
You cannot afford to take someone without this kind of experience and make that person your corporate blogger. There’s a lot more to it than that. When you need to know more, we’ll be happy to discuss this with you further.


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